The annual ELLE Style Awards is the biggest fashion party of the year. And this year we are proud to be a part of the show. Or, to be more correct, our everlasting 101 T-shirt from Nørgaard Paa Strøget is going to be a part of the show.

The 101 T-shirt has been nominated for the Inevitable Item of the Year Award (Årets Uundgåelige 2016). The motivation from the jury goes like this:

“We know it, we love it, and now it’s finally back in fashion – the classic with the characteristic fit and the dead straight stripes: The 101. 2015 was the year of the comeback for the long-sleeved rib T-shirt, and lots of us are happy for that. It comes in almost every color imaginable, perfect for any occasion or mood. With a clean shape and comfortable fit the 101 is democratic design for fashionistas of any age. - Elle Danmark.


What a show! What a night! We are so stoked to win the Elle Style Award 'Inevitable Item of the Year' (Årets Uundgåelige 2016).

The striped #101 T-shirt has been a part of the Nørgaard house since 1967, and nothing but colours has changed since the first T-shirt was sold at Nørgaard Paa Strøget almost 50 years ago. 

The T-shirt is still Made In Denmark and now sold in over 3,5 millions copies. 

Thank you to all who voted for us, thank you Elle and of course thank you Jørgen for creating the T-shirt to begin with!