Emilie Helmstedt x Mads Nørgaard

Emilie Helmstedt x Mads Nørgaard

’The Holiday Collection’

At Nørgaard we have always supported new, brilliant talents in fashion and art, and we are very proud to present our collaboration with the Danish design talent Emilie Helmstedt.

Mads Nørgaard says: "We fell in love with Emilie's colorful collections, beautiful prints and personal universe at first sight".

We sell Emilie Helmsted's main collection in our store at Strøget, and since we started the collaboration she has won the prestigious "Magasin Fashion Prize".

The collection consists of printed T-shirts, made in 100% organic cotton, bucket hats, and a beach bag.

The collection is inspired by Emile's fascination with the deep-sea's mystery and colors. All prints is hand-painted watercolors, made by Emilie Helmstedt in her studio in Copenhagen.

Emilie Helmstedt also designed a #101 T-shirt for the launch on June 6.


The collaboration will be sold from 6 June 2019 in our stores in Copenhagen and Aarhus, at our webshop, at Dr. Adams in Odense, Holly Golightly in Copenhagen and selected Magasin Du Nord stores.